How to Create Click-to-WhatsApp Ads to Grow Your Business Miodrag Magyar's photograph Miodrag Magyar Last updated Decemb

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Are you looking for a way to get more leads and drive them straight into conversations? Click-to-WhatsApp ads could be the answer. They bring your prospects directly to your WhatsApp inbox, skipping the friction of forms or emails.

With the right setup, these ads can help you start meaningful conversations and move leads faster through your sales pipeline. In this guide, you’ll learn how to create effective ads that link to WhatsApp and measure their impact on your sales performance.

What are click-to-WhatsApp ads?
Have you ever seen a Facebook or Instagram ad with a call-to-action button, such as “Send Message” or “Chat on WhatsApp?” When someone clicks the button, they’re taken directly to a WhatsApp chat with your business. From there, it’s easy for them to ask questions, request a demo, or get more information about your product or service.

An example of a click to WA ad and a customer message from the ad.

Click-to-WhatsApp ads can be qatar whatsapp phone numbers displayed in:

Facebook news feed
Facebook Marketplace
Instagram feed
Instagram explore
Facebook stories
Instagram stories
What are the benefits of using click-to-WhatsApp ads?
Click-to-WhatsApp ads make it easier to connect with your leads and move them through the sales funnel faster. Here’s how they can help you achieve better results:

Target high-converting audiences effectively
Targeting prospects by industry, job title, or behaviors is like shooting fish in a barrel. With Click-to-WhatsApp ads, you can focus your efforts on the people who are most likely to engage with your business - decision makers in specific industries, buyers in a particular job role, or individuals showing behaviors that indicate purchase intent.

For example, if you sell software solutions to small businesses, you can create a campaign targeting small business owners in specific industries like retail or hospitality. Or, if you’re targeting enterprise clients, you can narrow your audience to procurement managers or IT directors.

With this level of precision, you’re not wasting time or budget on audiences that don’t fit your goals, but directly reaching the people who are ready to take action.