In marketing psychology, trigger words are phrases that evoke a particular response or bring up a particular emotion or memory.
These types of emotional trigger words inspire your web visitors to buy, like or simply – click. have the power to elicit an immediate positive response from your web visitors, such as
Essentially, by adding trigger words to your marketing copy, for example , with content like popup messages , CTAs , and landing pages, you are using psychological triggers that encourage readers to take actions such as:
Buy
Share
Register
Click
Subscribe
These powerful triggers grab your readers' attention can help you attract your readers’ attention, promote your business, sell more products, gain new customers, retain loyal customers, and ultimately increase your revenue.
Now if you are wondering what these types of words are, here are 65 examples of the best trigger words that will increase your sales quickly. that will increase your sales rapidly .
In conclusion, I will define trigger words, explain their functions, and share examples of how you can use them in your marketing strategy.
So if you want to learn more, continue reading.
What is a Trigger Word?
A trigger word or power word is a word that evokes a certain emotion in the reader. in the reader .
These are the attention-grabbing words or phrases that determine whether the reader will lock onto the screen or actually click.
The purpose of the emotional trigger word is to compel and persuade the reader to take action. .
These are not words that carry special meanings—they are just words that appeal to your emotions and grab your attention. .
Have you ever clicked on a page or popup that says:
“I Bet You Didn’t Know That”
“The Most Comprehensive List”
“Last Minute Registration Opportunity”
“Buy Limited Item Now!”
If your answer is yes, you are triggered too , my friend.
Don't feel bad, these words are designed to spark curiosity and be irresistible and persuasive.
A pop-up image featuring a beautiful girl wearing red lipstick and the caption ‘I’m in a Hurry!’ promotes a special offer for Christmas.
That's exactly how trigger words can help you stand out in an increasingly competitive market; making your user curious , inspire them to make a purchase, or drive them to click on a specific link.
Positive power words are emotionally impactful words or phrases designed to evoke a psychological response in the user (in our case – those viewing the popup).
Your customers' emotions can be quickly affected by a variety of different powerful words.
All you need to do is know where and when exactly to use it to reach the person you want and get the best results .
Why Do Trigger Words Affect Us?
black human intelligence illustration on a white background showing the brain as a yellow light bulb
If you've ever noticed that you've become attached to a product or service with stronger emotions than you expected and bought it on the spot, you're not alone.
This is because marketers use the power of emotional triggers to manipulate us into buying their products.
The average adult makes as many as 35,000 conscious decisions a day , according to Cornell University researchers .
In this context, you cannot ignore the importance of human emotions.
In fact, according to the hypothesis of Antonio Damasio, Professor of Psychology, Philosophy and Neurology, “emotion” and its underlying neural mechanisms participate in the decision-making process…”
Perhaps the best explanation of this phenomenon can be found in the panama whatsapp phone number famous statement of Antonio Damasio :
“We are not thinking machines. We are emotional machines that think.”
As a result, emotions not only guide our decisions , they also enhance our ability to remember anything .
Therefore, we can understand the logic of emotional trigger words: These words appeal directly to our emotions and thus somehow influence our decision-making process.
Robert Plutchik's wheel of emotions, a circle that shows different emotions in colors
The “ wheel of emotions ” created by Robert Plutchik perfectly illustrates some of these emotional connections with color.
In this colorful emotion wheel, you can see how a small change on the scale can elicit different types of emotions and how you can use this to capture your audience's attention.
One way is to get to know your customer using psychological segmentation and then use the right trigger word to get them interested in learning more .
