Doesn’t every sales team wish every month had an extra day, like our own version of Leap Year? As sales cycles become more complex, and more stakeholders get involved all sellers, regardless of what industry or audience they’re selling into, could use just a little bit more time.
The time to talk about sales productivity is now. A recent Deloitte amazon database survey of more than 100 senior tech leaders asked, “What is your company’s primary area of focus?” with the top three areas being:
As our recent webinar, "Maximizing Sales Productivity in 2024" proved, it’s no surprise why this is such a hot topic. Our engaged audience listened in as I and others shared their top insights and suggestions for sales productivity over a lively session.
It really got us thinking, what can teams do differently this month, versus last month, to get ahead?
Watch On-On Demand Now » Webinar: Maximize Sales Productivity in 2024
4 Key Principles for Greater Sales Productivity
In a recent team meeting, our own revenue director reminded us all of an important distinction: We’re all being asked to DO MORE. More sales activity, more growth, more this, more that. But in reality, it’s not just about MORE. It’s about doing more of the right things, the ones that make you feel that your team is consistently progressing in the right areas and delivering the most customer value.
So I ask again, what can your team do differently?
Leaders are looking for ideas of all sizes, big moves and small ones, to drive greater efficiency and productivity, overall reducing sales team burnout and maximizing every second spent getting deals on the table.
In the webinar, we’ve outlined four key principles to consider that will lead you to greater productivity amongst your team. They are:
Process Optimization
Data Accuracy & Visibility
Performance, KPIs & Coaching
Technology Integrations
Let's take a closer look into each of these areas...
The importance of Process Optimization in sales productivity:
Process optimization is the systematic approach to analyzing and improving business processes to maximum efficiency.
It’s critical because it identifies bottlenecks and areas where processes can be streamlined. It also simplifies sales and marketing automation, so we can say goodbye to those five workflows we have for one process.
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