In this case, we will give you 4 tips that can maximize the effectiveness of this email and we will see an example that combines them all. Take note!
1- Generates urgency in the subscriber
The type of abandoned cart email we see implemented most often is france mobile phone number list one that reminds the subscriber of the products they left in their basket and encourages them to complete the transaction. This is a more than adequate option, but what if we provoke a certain sense of urgency in the user? The campaign would be much more appealing to the recipient. Including messages using terms such as “last units”, “low stock” or “hurry up” will generate that sense of urgency and loss aversion and will encourage the subscriber to decide to complete the purchase. However, there is another tactic that, when combined with this one, results in the perfect strategy to lead the user to action. We will see it below.
2- Lead the user to action with an incentive
Exactly. If we take into account that the user already has an interest in the item that they left in the cart, if we offer them an incentive (which they didn't have before) to complete the transaction, they will probably do so for the benefit it entails. When we talk about incentive, we refer to everything from free shipping to a discount code. As we mentioned, the perfect combination would be to offer an incentive while generating urgency. For example, we can offer a 10% discount that is valid for 24 hours and add a countdown where the countdown is displayed.
3- Send the email shortly after the cart abandonment has occurred
It is important to send the email shortly after the user has abandoned the products in the basket, since there is a high probability that the user is “online” and remembers their initial purchase intention. For this reason, we recommend sending the email within the first hour after the abandonment occurs. If you have implemented an abandoned cart recovery program consisting of two emails, you can schedule the second one to be sent 24 hours later.
