Learn more about YouTube advertising along with the types and how to use them. Also, see what strategies you can apply to optimize YouTube Ads.
Read the full article until the end, okay!
What is YouTube Advertising?
YouTube advertising is a form of digital marketing and advertising that uses the YouTube platform as a medium to promote products or brands . YouTube itself is one of the largest video sharing sites in the world. This platform allows its users to upload, watch, and share videos online .
Through YouTube advertising , you can create video ads and choose the right audience to target. There are several different types of YouTube ads that can be used to achieve your marketing goals. You can use YouTube ads according to your needs and the audience you want to target.
YouTube Ads offers the advantage of reaching your target audience precisely. You can target your audience based on criteria such as geographic location, age, interests, behavior, and user preferences.
In addition, YouTube provides a variety of analytical tools that help you monitor the performance of your ad campaigns. Some things you can monitor in YouTube Ads are the number of views, interactions, and conversions.
With a large and diverse number of YouTube users, this platform has become one of the effective marketing channels in achieving business goals. YouTube advertising allows you to create creative and engaging messages, reach relevant audiences, and build wider brand awareness . With the right strategy, advertising on YouTube can have a positive impact and contribute to the success of the overall marketing campaign.
Types of YouTube Ads
There are several types of YouTube advertising that you can use to promote your product or brand . Each type of YouTube Ad has its own advantages and disadvantages. It is important to understand the objectives of the campaign and the characteristics of the target audience to choose the type of ad that best suits your marketing strategy.
For more details, here are the general types of YouTube advertising .
1. In-Stream Video Ads
In-stream video ads are ads that appear before, during, or after a phone number databaselist video that a user is watching. In-stream video ads can be skippable or non-skippable .
a. Skippable In-Stream Ads
Skippable in-stream ads are video ads that appear before, during, or after the main video that the user is watching. These ads can be skipped after a few seconds, and give the user the option to continue watching the ad or go directly to the main video.
You will only be charged if a user watches the ad to completion or beyond a certain time limit.
b. Non-Skippable In-Stream Ads
While non-skippable in-stream ads are video ads that must be watched in full by the user without the option to skip the ad after a few seconds. Usually, these ads have a shorter duration than skippable ads , for example 15 seconds or 20 seconds).
While these ads have the potential to reach a wider audience, they can also be more annoying for users as they cannot be skipped.
2. Discovery Video Ads
Discovery ads or Discovery Ads are ads that are also known as YouTube video discovery ads or video ads on YouTube search . Discovery Ads are a type of ad that appears on the YouTube search results page or next to the list of videos that are being watched by the user.
These ads usually appear in the form of video clips with interesting titles, descriptions, and thumbnails . If users are interested, they can click on the ad to watch the full video and be directed to the ad watch page or the advertiser's channel .
