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With the effects of climate change hot on our heels, getting involved in caring for the local environment of the shopping centre becomes more of an obligation than a choice . Like everything, it can be implemented gradually and at different scales, but always starting with the most basic, reducing ...

There are two basic actions in a commercial stand: informing - through product sheets, success stories or corporate brochures - and interacting - through the presence of a salesperson who will answer questions, convince and establish points of contact for the future. All this can be transferred to a ...

The long-awaited trade fairs, congresses and events are preparing to return from the last quarter of the year . But before rushing to put them on the agenda, it is worth stopping and thinking. Is the investment worth it while that sword of Damocles, which we all know as Covid-19, is not under ...

For a company that is not familiar with digital marketing programs, it is best to partner with a marketing agency that is also a partner of a company with powerful software that allows for the In marketing language, the diversification of media within a marketing plan is called a cross-media ...

Without the right technology, it is difficult to carry out an effective email marketing strategy. Consider hiring a platform that allows the automation of email marketing actions , the collection of information about the behavior of contacts in your brand's web environment, and the integration of ...

For example, the “ Your fashion photo ” campaign by the El Paseo Shopping Centre integrates the customer’s physical experience in the shopping centre with the online world , thus blurring the barrier that divides both worlds, with the website ceasing to be a mere entity isolated from the main ...