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You must know the consumer habits, preferences and tastes, as well as the geographic location, among other general or specific characteristics of who your audience is.

In fact, as a brand you should have this point settled from the start, but in the case of Google campaigns you must be very careful ...

In this new era, driven by digital media, customers have many channels through which they can interact with the brand. And many others through which they can give their opinion about it.

To maintain adequate control and monitoring of customer opinions and interactions, you must be attentive to ...

Soptify has some great ideas in this regard. At the end of last year, it sent all its subscribers its top songs listened to this year. It's a very innovative initiative to encourage more plays.



Make it attractive: All the elements mentioned above must result in an engaging, aesthetically pleasing ...

Automation tools for sales and marketing.
HubSpot
HubSpot is a customer service and management software that allows you to automate a large part of your digital marketing and sales processes. In addition, it provides you with up-to-date and quality information that allows you to keep up with every ...

It prevents users from having to go through too many channels and teams from having to complete huge checklists. The simpler the process, the better for everyone.

Effective communication must be able to transmit the correct message in a few steps, especially digitally.

Improving customer service ...

Specific KPIs
Once you have defined the objectives you want to achieve, you can define the KPIs that best fit your approach. There is a huge range of measurement KPIs that you can choose for your strategy, but measuring more does not mean measuring better.

You don't need to have a list of 20 ...

The buyer persona is the design of what your ideal buyer would be. Defining your buyer persona will help you establish where your audience is, how old they are, and what their tastes and needs are.

In turn, you will be able to know what their objectives are, their purchasing behaviors, which ...

Businesses will now have to rely on the creative innovation of their partners to anticipate the constant changes in the environment of their potential consumers.”
What do consumers expect from brands?
Additionally, citizens are expecting brands to play a supportive role in this new context ...

Your brand's purpose is much more than just ignoring opinions. It is essential to identify the spaces in which your business can have a direct impact on communities, influence your consumer's thinking, or modify established models and stereotypes in your category. The results may be controversial ...

Closeness to customers:
By creating valuable and interesting content for your community and using social media techniques, you can be close to your community. In these cases, interaction is essential to achieve greater and greater closeness.

Cost reduction:
Being in the digital world, you may only ...