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What are Gantt charts and how do they help you manage your projects? We have written an extensive article to show you the advantages of using Gantt charts in your projects.
What is a Gantt chart?
A Gantt chart is a useful tool for planning projects. By providing you with an overview of the scheduled ...

Here are some tips that you should not make when creating a branding strategy:


Think only about the present

Not knowing the market in which we should be present

Not having a clear commitment to customers

Not doing continuous monitoring

End up abandoning the brand

Forget about responsive web ...

Experiential branding: the key to customer loyalty
By Ipanema Communication , July 29

You are probably carrying out numerous actions, campaigns and marketing strategies in which you are investing large resources, time and money in customer acquisition, but are you working on one of the key pieces ...

There are several key components that make a landing page effective in converting more visitors into potential customers or clients. That is why, throughout this post, we want to give you a series of recommendations to increase the conversion rate of your landing pages. Keep reading to find out more ...

As we see more and more online businesses selling software , and even more starting life on the web, there is a greater need for websites that are designed and built to sell.

A great looking website can achieve the goal of shaping and delivering a strong brand proposition, but its good looks alone ...

What are brands interested in? Selling, and how can they sell? Well, with Digital Marketing and Inbound Marketing techniques . What I am telling you is no secret or mystery. If you, as a brand, want to sell your products or services, what you have to achieve is to attract customers . And to do this ...

Websites are the new showcase for companies, especially those in the B2B sector. It is a company's letter of introduction, where they have carte blanche to explain who they are, what they do, how they do it and why they do it. When a user enters such a website, it must be clear that it can solve ...

The warm weather has arrived. You are probably looking out the office window, with the air conditioning on full blast, watching tourists having fun on their vacation, looking at the calendar in front of you counting the days until your vacation. During the months of July and August, between the heat ...

By Ester Ribas , September 12

Today, on International Developers Day, we want to dedicate this post to all the developers in the world. Without them, many of the new technologies that exist would not be possible. At Ipanema , as experts in the B2B sector , we have noticed how the applications ...

With the start of the year, Google has made an update to its algorithm with a readjustment of its searches, the January 2020 Core Update is what it is called. Although this update has been announced, it has not yet been made available in all hong kong telegram data countries and we will have to stay ...