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Before thinking about who the buyer persona to propose your product to could be, you need to think about the solutions you are going to offer. Each of them could in fact have a very distinct subject of reference. It will be necessary to carefully analyze what the specific features of the solution to ...

Congratulations, if you are reading this article, that means you either sell or distribute software for companies.

In recent years, we have been going through an exceptional moment in terms of the digitalisation of companies. The need for companies to adopt or replace obsolete software is a reality ...

To find the right balance between AI and human touch in B2B email marketing, companies should consider a few strategies.

First, it is important to maintain authentic and personalized communication with customers, using automation tools only when necessary. In addition, you can use AI for data ...

The marketing automation software landscape is full of proposals. Since companies have realized the benefits of automating marketing & sales activities, the adoption of platforms has progressively grown. Today, the marketing automation systems market is growing more than 20% each year and 75% of ...

An accurate definition of your buyer persona , upstream of the company strategy, allows you to reach the right users with lead generation campaigns. On social media, this translates into targeted segmentation , made possible by selecting the most suitable parameters to define the target audience ...

The comparison between two very broad and enveloping marketing automation software must somehow ignore the individual features. There is no doubt that Hubspot is a point of reference in the sector, has deserved its success and benefits from a ten-year path of improvement: the management of all ...

In Marketing Automation
by Claudia Santini - September 15, 2023
The 5 key points of this article:

What is marketing automation and why is it essential for e-commerce;
How marketing automation has evolved over time;
The benefits of marketing automation;
Obstacles in implementing marketing ...

The 10 key points of the article:

What is contact segmentation and why is it essential for Marketing Automation;
How Marketing Automation works with correct contact segmentation;
segmentation and lead lifecycle for more effective Marketing Automation strategies;
integrated tools to refine ...

Doing content marketing , that is, using content - video, text, graphics, audio - to do marketing is now a must for any company. And if objectives and strategy are clear, what are the tools or, better said, the tools for content marketing to use?

We have selected 5 that we believe are essential ...

Content Design for Business: How to Stand Out from Competitors and Be More Effective
Modern marketing is a more or less synergic ecosystem of different professional skills, roles and activities, but with many points of contact .

It is not easy, even for those who work in this field, to understand ...