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By creating ads through Ads Manager, you can display your content on any Facebook app or service. You can choose your ad placements yourself or let Facebook display them where the algorithm determines they are most likely to be successful. Importantly, the available placements may vary across ...

Google Tag Manager (GTM) is a free tool that helps us with tagging, tracking, and collecting analytics data on websites. A prerequisite to using it is a Google account. GTM should be strictly used in conjunction with Google Analytics to send events or information to GA that are not tracked by ...

SEO, also known as positioning, includes website optimization and other marketing activities related to adapting to Google guidelines those factors that affect the position ranking in the SERP ( Search Engine Result Page ). It is a process aimed at improving the website so that based on the best ...

SEO ( Search Engine Optimization ), as one of the ways to promote a company or store on the Internet, is of great importance for businesses - national, international, and even small and local.

The main advantage of including an SEO campaign in your marketing activities is increasing the visibility ...

Another way to divide keywords is to sort them according to the role they play in the optimization process of individual pages on your website.

Here we distinguish between primary and related keywords.

Basic keywords - these are one or at most several phrases that a given subpage should be ...

The Experiments and Personalization report provides a summary of the user experience when visiting our site. Google evaluates metrics for individual URLs on your site and uses them as a ranking signal for the URL in Google search results.

Page quality
The Google Search Console "Page Quality" report ...

After implementing rich snippets (e.g. using structured data with an average rating or availability), you will certainly want to check whether the page is displayed with rich snippets for individual phrases. However, they will not always be immediately visible. Why is this happening?

Correct ...

Depending on the device type, Facebook crops the cover photo. The recommended dimensions are 1125 x 630 px. However, we suggest placing a small amount of important visual content to the right of the central axis of the graphic, because in the mobile view, a significant part of the left side will be ...

Why is graphical search so important?
While I couldn't find official figures, Google says that hundreds of millions of people around the world use Google Images to discover and explore content on the web every day.

Reach new customers with Google positioning

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Choosing a website building platform is a key part of the website design process. There are many content management systems (CMS) available, such as WordPress, Joomla, Drupal, and drag-and-drop platforms like Wix and Squarespace. Each of these solutions offers different features and levels of ...