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Having a high bounce rate on your email marketing campaigns is scary. It's an indicator that there's something terribly wrong with your latest campaign, as you realize that people aren't receiving your emails. It's so scary that it's similar to that classic scene in horror movies where a character ...

You are probably a Benchmark and Prestashop customer and you don't know that for over a year both platforms have been integrated through an Official Module, developed by InnovaDeluxe.

The module is translated into three languages: Spanish, English and Italian, and will allow you to:

Synchronize in ...

You've scheduled the exact time to craft your next email marketing campaign. You're confident that the design and copy are a perfect fit to create engagement and drive sales.

Because you're a hands-on marketer, you want to send out a test email. You even know you should send it to a couple of your ...

Well, this has been the million-dollar question ever since the Internet became the main driver of marketing success.

And while there are many factors that determine the overall success of an advertising or marketing campaign, it has become apparent that one strategy has separated itself from the ...

More and more businesses are concerned about implementing this strategy correctly and there are even companies that dedicate a budget item to training their employees in this tool.

What does this mean? Email Marketing is not just about sending emails periodically to your list. True Email Marketing ...

In fact, 56% of brands that include emojis have a higher opening rate, according to a report by Experian.

Businesses are taking note of the success of emojis in subject lines. If you're looking for numbers, from 2015 to 2016, emoji usage in emails increased by 7,100% .

A small business app ...

We all receive emails on a daily basis. Sometimes so many that we end up opening only a few, depending on the value they have for us.

Don't doubt that the same thing happens with your subscribers. You are definitely not the only one sending them emails. Have you ever thought about the reasons why a ...

It is the sending of information through emails that were previously obtained and verified your interest in the brand and the product sold.

It is worth noting that there are almost 3.7 billion email users, and it is predicted that by 2022 there will be about 4.1 billion, which represents half of ...

Business newsletters can go a long way in educating and convincing your clients and prospects to work with you.

“E-newsletters are the best way to maintain customer relationships on the Internet.”
– Jakob Nielsen, Internet Guru

We didn't say it! This is a quote coming from one of the leading ...

When we talk about mass mailing and Email Marketing there are no differences between the two.

Mass mailing means sending the same campaign to your entire database, which is understood to be large.

As you already know, this is not possible from any Gmail or Hotmail type mailbox, because they would ...