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Your sales team has just closed a lead and the customer journey begins.

First, the CRM system automatically notifies the legal team that the agreement is ready. Then the system loops into Accounts Teams. Then the account team receives notifications regarding client onboarding and account setup ...

It is worth focusing on making the message clear, concise and based on so-called dynamic verbs (action verbs) – i.e. those aimed at performing a specific action. The use of expressions that encourage action increases the likelihood of conversion.

Use direct phrases
Even if the texts on the website ...

At the outset, it is worth noting that everything depends on the nature of the site, its subject matter and the selected target group. It is important to create content not only for users, but also for web robots. For this reason, the content must be properly optimized for SEO. Over the years ...

Frequency can be viewed in two different ways: as a means of measurement and as a marketing strategy . Some marketers believe that ads must appear frequently on the Internet, calling it a necessary marketing effort before a user will take a specific action or remember a brand. Others, however, argue ...

In marketing, you can find many interesting tactics, also from the area of ​​psychology. Sensation is a lure for an undecided consumer, especially since various emotions accompany them when making purchase choices. For this reason, shock advertising gains importance, arousing the desired interest ...

The consumer can familiarize themselves with a given company's offer at any time, because there is no specific time of broadcast, as is the case with television broadcasts. At the same time, it also guarantees great freedom in creating blog entries or disseminating audiovisual materials on various ...