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aromatization, have to be a reflection of the personality of the organizing entity. A failure in these matters can lead to the absolute failure of the event. The key to success lies in logistics and branding going hand in hand at all times.
Creativity as a means of attraction. As we have seen, the ...

We make decisions every day, sometimes we do it almost without thinking, other times we think about it a thousand times before, but we are continually forced to decide . Making the right decision means choosing the best among several alternatives , and a good decision is always based on good ...

Our answer is always the same: your competition, the union and the administration have invested more resources than you to appear in the press . And the resources are not primarily economic. Appearing in the media is not a matter of shady dealings or knowing someone who has power . However ...

The Internet has given companies the ability to reach their audiences directly without relying on intermediaries, with greater control over the form and content of messages. In this context, a corporate website becomes one of the core elements of a brand's online discourse . It is therefore ...

Defining the target audiences and the company's needs. If this step fails, the project will collapse like a house of cards and the result will be an ineffective website. It is important to be clear about who the website is aimed at and what it offers. From there, everything else is organized ...

Landing page
One of the main factors on which inbound marketing is based is the creation of quality content of interest to the buyer persona in any downloadable format, whether it be ebooks, webinars, infographics, case studies or others. Landing pages are the destination pages that a potential ...

When creating content, you first need to choose a (single) topic . Your blog should provide educational content about your industry, answering common consumer questions . That's why it's essential to do some research first: find out what people are talking about in your industry, what issues are a ...

The prospect knows what is happening to him and names his problem or opportunity. In other words, the consumer is considering different ways to solve his problem , so he investigates all possible approaches.

During this stage, the potential customer begins to compare the alternatives , considering ...

There are also HubSpot Users Groups in many cities around the world. Their managers organize events periodically, disseminate information and actively seek networking, although for now in Spain we only have one in Madrid and another in Barcelona .


If the inbound methodology devotes countless ...

1. Display
This term refers to advertising based on ads that appear next to content that the user consumes. There are various types, from the traditional banner of different sizes to the Google AdWords network, for example.

2. Search
With this model we have the option to bid to appear in specific ...