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Brand—and Purpose-driven Brands Especially—will Be An Incredibly Important Factor In Marketing Next Year. Social Takes Up Sewing And Exploding As Summer Hit The Dog Days, The Slow Implosion Of X, Formerly Known As Twitter, Continued, And It Went Official With Its X Designation. In July, Meta Debuted ...

After A Few Months Of Working With An Ai-based Audio-conversion Tool On The Content Marketing Institute Blog, I Still Think It’s An Intelligent Move, Especially Given The Rise In Voice-activated Devices And Audio-delivered Search Results. But I Now Know Doing It Well Requires More Than A Simple ...

The Costs, Benefits, And Ongoing Metrics Offer Insights Into How The Strategy Should Evolve. This Five-step Process Requires Broad Involvement From People Across The Organization Because Content Touches So Much Of The Company. However, Many Tasks Are Unique To Niche Expertise, Which Might Best Come ...

.. Stories Resources Topics Research Insights Training & Education Events Advertise Owned Media Demands This New Content Role For Long-term Success By Robert Rose | Published: January , | Content Operations How Many Owned Media Properties Does Your Company Have? Yes, I’m Asking You To Count The ...

But These New Jobs And Shifting Roles Mean Marketing Is Becoming More Strategic, Not Less. The Roles And Functions Are Shifting Fundamentally But Not Going Away. Masterthis: Content Management & Operations | Free Digital Event On December Sign Up Skip To Content Content Marketing Institute Advertise ...

” Partner With A Brainstorm Buddy Ai’s Ability To Instantly Generate Relevant Topics Related To Your Keywords Makes It A Great Idea-generation Tool. Prompt It With Your Concepts And Key Points, And It Can Surface Overlooked Angles And Approaches. It Can Also Be A Handy Reference Tool, Much Like A ...

Twenty-four Percent Reduced Their Use Of Facebook, With % Decreasing On Instagram And Youtube, % Pulling Back On Tiktok, And Only % Decreasing Their Use Of Linkedin. Interestingly, We Saw A Significant Rise In Technology Marketers Who Use Tiktok: % Say They Use The Platform, Which Is Triple From ...

Postproduction Process After The File Is Ready, The Postproduction Activities Kick In — Publishing, Repurposing, And Promoting The Podcast. Publishing Upload It To The Appropriate Platforms. Add The Metadata (Title, Description, Links, And Seo). Repurposing Create Clips To Repurpose As Audio And ...

” Heidi Cohen Of The Actionable Marketing Guide Newsletter Says She’s A Fan Of Joe Pulizzi’s Orangeletter, Ann Handley’s Total Annarchy, Scott Monty’s Timeless And Timely, John Warner’s The Biblioracle Recommends, And Austin Kleon’s Newsletter. Podcasts Agents Of Change Agents Of Change Was The ...

Only % Of Enterprise Marketers Agree Their Organization Measures Content Performance Effectively. Nearly Half (%) Disagree Because They Don’t Think Their Organization Measures Content Effectively. And % Neither Agree Nor Disagree. Only % Say They Don’t Measure Content Performance. The Five Most ...