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Meta's Sales Director shares what salespeople and marketers can learn from each other to achieve common goals.

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Lab's business
Laba Business School,
Editorial Team

Albert Chan is one of the most experienced digital sales experts in the world ...

The presenters of the course "Female Leadership in Business" talk about the development of competences in female leaders.

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Roś
Natalia Roś,
a journalist from Laba

When we hear the word "leader", our ...

In their 2013 study, they reported that the correlation of the keyword in the title was 0.00. This was back when we assumed that Google’s algorithm was less intelligent than it is today.


correlation of keyword in title
In 2014 they found the correlation was 0.02 – still insignificant.


Ranking ...

It has become official that Google algorithm updates occur thousands of times a year.

Navigating the unpredictable waters of Google Search can be difficult, so it’s crucial to stay on top of all the changes so you can adjust your SEO strategy as needed and in a timely manner.

In this article, we ...

If there’s one thing about Google, it’s that it loves what customers love. So if your business listings have more positive reviews, the search engine will automatically favor it over your competitors.


Ask your existing customers to leave reviews, especially if they’re happy with your product or ...

SEO encompasses much more than just using the right keywords.

To achieve a high ranking on search engines, various tasks need to be performed, such as performing keyword research, creating content, optimizing user experience, improving web design, and implementing effective social media strategies ...

Here is the story

While content marketers focus on creating informative and persuasive words and visuals, they overlook the power of storytelling.

However, storytelling has been the primary method of communication for people throughout the ages.

Learn why good storytelling is essential in ...

Product descriptions are an essential part of any marketing strategy; it's true what they say - words matter!

In this article, we’ll cover why effective product descriptions are essential to your business success, the benefits of good product descriptions, our top tips for writing compelling ...