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Have you ever wondered how brands create memorable experiences for their customers at marketing events? B2C event marketing is a strategy that is increasingly used by companies to emotionally connect with their audience and generate a lasting impact.


According to a study conducted by the Event ...

UX test, also known as usability test, is a way to test your website or other interactive product. Thanks to it, the company and designers can not only develop the product itself, but also adapt it to the real needs of users. UX test is used to discover, select, name and use them in designing work ...

Some believe that the newsletter has long ceased to be a channel worth focusing on. The experience of specialists and companies that use it to generate large turnovers, however, tells a completely different story.

The truth is that regardless of the times, there has always been a handful of ...

This mysterious name hides services that will help you develop and improve your business. A no-code agency, similarly to an interactive agency, deals with creating websites, stores and applications that build brand images. However, it uses a slightly different technology - no-code development, or ...

When a local business in Krakow dreams of creating a visually appealing and effective website, the key to success is a well-thought-out and clear plan of action. Here are 6 sure-fire steps to help your business succeed online. We start creating a website with a plan, then move on to graphic design ...

For several years now, at Pinchaaqui.es, our digital consultancy , we have been working with Dr. Jordan Barrés , with whom we have worked on various areas of his communication and marketing. The launch of his new website was a challenge for us, as it involved bringing together in a web project his ...

At the time we talked to you on the blog about the fundamental pillars of Inbound Marketing :

the buyer persona ,
the buyer journey or purchasing process,
content marketing and
marketing automation.
In our previous article in the Inbound Marketing series we talked about the first pillar: the buyer ...

Blockchain is one of the cutting-edge technologies of recent times and is defined (according to The Economist) as a distributed database that maintains a list of records or blocks .

The Blockchain system was originally conceived as a technology that would allow the exchange and transactions of ...

Using a spreadsheet or a diary to keep track of your contacts might be helpful now but if you want to keep your lead conversion and contract renewal rates high, you need to always remember their individual needs and preferences which is physically impossible.

You need an effective contact ...

High competition and aggressive offers will characterise a very dull Black Friday. Faced with the flood of discounts and offers, only those brands that opt ​​for differentiation and creativity will emerge successful from this competition.

With just over a month and a half to go until the end of ...