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Customer experience mapping is about describing your customers' interactions with your brand by breaking down each strategic stage and steps in the customer journey. Customer experience maps are a great way to map out these experiences and are essential in our current era of multi-channel retail ...

When sending emails on a daily basis, whether as part of a campaign or as part of an individual's personal activity, the rhythm and timing with which an email is sent can be crucial to whether it is opened - or eventually, whether it is forgotten in the inbox. This is where scheduling email sending ...

Did you know that the answers to some of your sales problems may be related to the persuasion techniques you use?

Yes! And if you haven’t mastered this art yet, you may encounter some problems closing a deal.

Additionally, you should identify whether your sales team is trained to persuade ...

The Email Marketing System remains easy and intuitive and has gained new features! The statistics reports have been improved, enabling analysis of deliveries and respective errors. The tool identifies, for example: full inbox, invalid account and invalid domain. This makes it possible to better ...

The relationship between a consumer and your brand doesn’t end after they receive the product at home. After all, customer loyalty is one of the most important steps to maintaining the sustainability of your business. But how can post-sale emails support your success?

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Did you know that 60% of Brazilian companies close their doors before they reach four years of existence? This data from the Brazilian Institute of Geography and Statistics (IBGE) reinforces how a lack of financial planning and control can impact a business. Therefore, you should not only think ...

We have mentioned on numerous occasions in our articles on this blog how important it is to define a good subject line for your mass emails. Because, without a doubt, the subject line is key when it comes to the user deciding whether or not to open your email, since it is -in practically all cases ...

Inspired by an article published by the Digital Marketing news portal PuroMarketing , which tells us about the changes in structure, design and resources that will mark this new year 2020, as far as Email Marketing is concerned, today we wanted to share with you some of these novelties (above all ...

Well, yes... it didn't seem like it, but it's here, one more year, Valentine's Day! That romantic and beautiful date that we all like to celebrate as a couple. But, in addition to that, we also have to recognize that it is an ideal time for brands to contact their consumers and help them find that ...

Marketing keys for the real estate sector
Email marketing for the real estate sector serves to publicize options, and this can be done in both directions: to sell or to make yourself known and, in this way, have more clients who trust you. It is worth remembering that, in addition, you have to ...