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Account Based Marketing allows you to reverse the conversion funnel by dedicating yourself from the initial phase to the accounts closest to the ideal customer and qualified for the sales process. This leads to an optimization of the entire process and a significantly better ROI compared to the ...

SEO ( Search Engine Optimization ) activity is the main phase of any web marketing strategy on search engines aimed at finding new leads or customers. SEO includes all those activities that allow the contents of your website to be visible among the organic results (therefore not paid) of search ...

Nowadays, the acquisition of new B2B customers passes through digital tools: some practical advice to make the most of market opportunities.
2020 was definitely a “special” year, to be kind. We were all hit – some more, some less – by a cyclone that changed many of the paradigms we were used to ...

The subscription model opens up new possibilities for B2B companies, fitting into a broader trend of digitalization of products and services that puts Customer Experience at the center of business strategies.

Moving to a subscription model for selling B2B products or services allows you to offer ...

In a world where information is at our fingertips and competition is increasingly fierce, content marketing becomes an ace in the hole for B2B companies. It is no longer just about selling a product or service, but about educating, informing and engaging your target audience. But how do you create ...

Cleaning your email list should be a regular practice to keep your list healthy. Ecommerce businesses should purge inactive, stale, or non-existent email addresses every three months. This is a must before any period of high shopping activity. By keeping only active subscribers on your list, you ...